The sessions listed above as ‘Online’ (instead of listing a specific city/classroom) are scheduled for virtual attendance.
Gain the insight that you need to improve conversion rates and generate more qualified leads through web, email, mobile and social channels.
By the end of this course, students will be able to:
Identify their most valuable marketing spend
Use personalization to increase the relevance of their content
Deliver targeted messaging to visitors
Test and optimize content
Get important insights through Experience Analytics
Gain desired results by “failing faster”
Gain a high-level understanding of Sitecore XP capabilities and related products
Students should have successfully completed the Sitecore XP Web Experience Management (WEM) course.
The target audience are marketers, marketing analysts, marketing directors and customer service representatives. The course will also be beneficial for developers and merchandizers, or anyone who is new to the Sitecore Platform.
Each attendee will need to have a laptop with WiFi.
For this training we'll use an online virtual machine. If you are planning to use a PC for the course, we use Remote Desktop Connection which is embedded in Windows. If you are using a Mac, there is a Microsoft Remote Desktop application that can be downloaded.
The virtual machines are accessed through a public IP address. We suggest you work with your IT team to ensure that you are able to turn off any VPN software and to confirm that there are no security policies that will cause any access limitations.